A creative production company.
Boston | NYC | Denver
Boston College High School needed a flagship video to announce a major milestone in its Illuminating Excellence campaign and to raise the campaign’s goal following unprecedented momentum. The piece had to feel aspirational, student-centered, and future-facing while landing with clarity and authority across a broad community audience.
The challenge was not just creative. The project demanded a highly compressed timeline, limited student availability, and the integration of cinematic visuals and VFX without sacrificing authenticity.
From the outset, this project was built on preparation. With a completed script in hand, we invested heavily in pre-production to ensure every moment with students counted.
We storyboarded the entire piece in advance, aligning each beat of the script to specific locations, movements, and visual transitions. This allowed us to design shots around known windows of student access and avoid improvisation on the day.
Production planning focused on efficiency. We pre-lit extensively in the morning so that when students arrived, the set was camera-ready. This enabled a tightly controlled shooting window while maintaining a calm, respectful environment for students and faculty.
The shoot was executed in a single, tightly scheduled day with students on camera for a limited block of time. Camera movement, lighting transitions, and performance were all guided directly by the storyboard, minimizing resets and maximizing usable footage.
We coordinated a lean, experienced crew and handled full production logistics in close collaboration with the BC High team.
Editing was completed in-house, allowing creative continuity from storyboard to final cut. Select visual effects were also handled internally, including a signature shot that transitions the camera through smoke and into clouds as a visual metaphor for momentum and possibility.
Sound design was treated as a narrative tool rather than a technical layer, reinforcing emotion and pacing without overpowering the message.
The Path Forward launched alongside the announcement that the Illuminating Excellence Campaign had surpassed its original goal, reaching $136.3 million, and introduced a new $150 million target focused on deepening investment in students and campus priorities.
The video served as both a celebration of progress and a call forward, reinforcing trust, ambition, and shared purpose across the BC High community.
This project was made possible through close partnership with the exceptional team at Boston College High School.
Production support included:
Kyle Thomas (Gimbal)
Brian Misiewicz (Audio)
Asa Reed (1st AC)
Darius Gerring (Utility)
Huck Vaughan (Utility)
Post-production and editing were completed in-house by May Street, with sound design by Ethan Porter.
